Luring means that we use something that the animal wants to prompt them into doing a behavior. Generally, we use food to lure but toys, ourselves and many other things can serve as lures. An example of luring is when one uses a treat to get a dog to sit. You take a treat put it in front of the dog’s nose and draw the treat up and over the dog’s head which prompts the dog to sit. This is luring. Calling your dog to you while holding up a treat is also luring. Using a treat to pull the dog from a sit into a stand is luring. Luring is a great way to get a behavior, but it is best to get off of the lure as soon as possible.